1. Commitment to truth
MSN will ensure editorial content upholds the journalistic
commitment to truth, accuracy, fairness and freedom from bias, offering users balanced
content. Opinion will be clearly labeled and differentiated from factual content.
MSN will respect users from all backgrounds and perspectives.
2. Commitment to transparency
MSN users can expect transparency and openness in
editorial and business practices, the best identification of information sources
in stories possible and explicit identification of advertising-supported content.
MSN will clearly identify the creators and sources of its published content. MSN
is accountable and will always try to flag and correct factual mistakes quickly.
3. Commitment to integrity
MSN, and all staff, will operate with professional
publishing integrity, respecting users and offering fair coverage. It will disclose
gifts or privileges from sources, partners or others who might seek to gain influence
over editorial output. In the many countries where it operates it will try to respect
local sensitivities, laws and cultures.
4. Commitment to independence
While MSN is owned by Microsoft, its portals, content
and commercial policies will represent independent judgment. It will resist undue
political or commercial pressures, internal or external and offer a forum for free
debate.
5. Commitment to privacy
MSN will protect user privacy and personal data
6. Commitment to quality
MSN listens to its users who can expect a dedication
to the highest quality in content services and advertising. It will use reliable,
effective and innovative technologies to deliver compelling experiences and will
respond to feedback.
